litmott
“light in the middle of the tunnel”
Programs
Adobe Creative, Final Cut Pro
Instructors
Simon Curlis with Maynard Design
Project Type
Service Design
Duration
3 Months, 2020
“How might we encourage COVID-19 mindfulness in public transport through design?”
Light in the Middle of the Tunnel
“Light in the Middle of the Tunnel” is a creative design intervention that takes the form of projecting the faces of the people affected by COVID-19. These faces offer personalized good wishes to those affected while simultaneously reminding the public to be “COVID conscious” when commuting. In addition, individuals can personally thank and mention the names of doctors, nurses, volunteers or anyone in their circle who could benefit from kind words, support and appreciation. Through projecting light in times of darkness, Victorians can continue to use public transport with mindfulness, security and empathy.
Design Process
01
Research
Stakeholder Mapping, Personas
02
Ideate
Sketching 5 Concepts
03
Develop
Storyboards
04
Refine
User Journey Map, Service Blueprint
05
Implement
Installation
01
Research
Stakeholder Map
Personas
Public transport is imperative for the livelihood and productivity of Victorians (RACV, 2020). However, the pandemic has forced Melbourne into uncharted waters with months of lockdowns resulting in doubled mental health complications (Butterworth, 2020). Involving design can ease the severity of transmissions and establish a balance of public awareness and understanding regarding expert advice.
02
Ideate
Visualisation
5 design solutions were visualised mainly designing partitions in train stations with a secondary function. These were presented to the course instructor and Maynard Design and they liked concept 1: repurposing waste into messages.
03
Develop
Storyboards
Tomorrow’s Narrative
An interactive projection of those affected by COVID-19 reminds people of the new reality and to request a contribution of playing their roles in living with COVID-19. This taps into the genre of creative and unconventional interventions to initiate non-authoritarian ways for people to comply with expert advice without force.
04
Refine
Style Guide
User Journey
Service Blueprint
Service design tools are used as a design strategy. To achieve circumstantial sensitivity, especially for a lost loved one, the faces were made implicit through cartoon graphics. The silhouette hands are a tribute to Indigenous Australians.
05
Implement
Projection Flow
Installation
The language and visual style of the interactive projection determines the project's consideration and sensitivity to the COVID-19 circumstance, which influences public acceptance of the intervention. The design considerations include the assembly of hardware and software, placement of equipment and timing of projection flow.
